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New Arrivals
Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.
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Women's Rhodes Shirt White/Black Perfect Peony
White/Black Perfect Peony
$89.00 USD
The Rhodes Shirt is a classic button down in our ultra-lightweight Aire fabric. When the heat and humidity are rising, our incredible Aire fabric will keep you cool, dry and...
Minneola Featherlight Scarf White/Black Perfect Peony
White/Black Perfect Peony
$45.00 USD
Introducing the NEW UPF50+ Minneola Featherlight Scarf – the perfect accessory for both style and sun protection. Crafted from our exclusive Aire™ fabric, this lightweight and spacious scarf offers optimal...
Women's Charlotte Bay Ruffle Skirt White
White
$69.00 USD
Introducing the NEW UPF50+ Charlotte Bay Ruffle Skirt, a romantic addition to your sun protective wardrobe. This elegant, flowy above-the-knee skirt is crafted from our exclusive Aire™ fabric, the only...
Women's Ocean Drive Cropped Rash Guard White/Black Perfect Peony
White/Black Perfect Peony
$79.00 USD
Inspired by some of our best-selling long-sleeved swim rash guards, the NEW UPF50+ Ocean Drive Cropped Rash guard provides an option for sun protective coverage for the arms. This long-sleeved...
Women's Lighthouse Point Boat Tee White
White
$79.00 USD
Elevate your experience on the water with our Lighthouse Point Boat Tee—designed in collaboration with experienced USCG Captains to tackle real-world boating and fishing challenges. From the corrosion-proof snap pockets...
Women's Sea Fan Scallop Skort Black
Black
$75.00 USD
Introducing the NEW UPF50+ Sea Fan Scallop Skort, your go-to for sun-safe swim style. Crafted from our Aqua Helios fabric, it offers medium compression for support and shape retention. With...
Women's Palma Aire Beach Shirt White/Black Perfect Peony
White/Black Perfect Peony
$99.00 USD
Lounge luxuriously in this light-as-Aire™ beach hoodie. Made of our most elegant UPF 50+ fabric with a beautiful, silky drape, the slight high-low cut and overlapped pleat details will flatter...
Women's Aspen Sunrise Sleeveless Swim Dress White/Black Colorblock
White/Black Colorblock
$119.00 USD
Experience ultimate comfort and performance with the UPF 50+ Sleeveless Swim Dress, designed for effortless style and functionality. The zip-front design allows for easy on and off, while the sleeveless...
Women's Sunny Isles Reversible Wrap Shrug Black Reversible
Black Reversible
$65.00 USD
Introducing our NEW UPF 50+ Sunny Isles Reversible Wrap Shrug, a versatile long-sleeved swim top crafted from our Aqua Vesta™ fabric. Soft and silky, this elegant swimwear offers a liquid-like...
Women's Destin Travel Windbreaker Black
Black
$99.00 USD
The Destin Travel Windbreaker is the ultimate travel jacket, designed for comfort, practicality, and style. Made from ultra-lightweight 3Ddri fabric, it’s water and stain-resistant, ensuring durability during your travels. With...
Women's Seacoast Swim Cover-Up Dress Black
Black
$129.00 USD
Our Seacoast Swimsuit Cover-Up Dress is both elegant and comfortable! Made from our Aqua Vesta™ fabric that is super soft on your skin and dries in an instant, this hooded...
Women's Golden Isles Ultra High Rise Swim Bottom Navy
Navy
$49.00 USD
Introducing the NEW UPF50+ Golden Isles Ultra High Rise Swim Bottom, designed for ultimate sun protection and made from our innovative Aqua Classic fabric. This premium swim fabric not only...
Women's Catalina Hoodie Tunic Top Black
Black
$69.00 USD
Inspired by our #1 best-selling cover-up, were giving you another easy layer for beach days, with the curved, tunic-length hemline and thumbholes we know you love! Effortlessly pair this hooded...
Women's Aspen Sunrise Long Sleeve Swim Dress White/Black Colorblock
White/Black Colorblock
$129.00 USD
Elevate your swimwear with the UPF 50+ Aspen Sunrise Long Sleeve Swim Dress, designed for style, comfort, and ultimate sun protection. Featuring a high neck for added coverage and a...
Women's Isla Convertible Wrap White/Black Perfect Peony
White/Black Perfect Peony
$89.00 USD
We designed this beach wrap to be a resort-ready essential! Style it multiple ways, as a tie-waist skirt, halter or strapless dress, all with a beautiful feather-light drape. Our luxurious,...
Women's Sanibel Everyday Beach Shawl Tulip Pink
Tulip Pink
$35.00 USD
Your favorite travel companion is "in the bag." The Sanibel Everyday Beach Shawl is endlessly versatile; ready to keep you cozy during your flight, then shield you from sun or...
Women's Rhodes Shirt Tulip Pink
Tulip Pink
$89.00 USD
The Rhodes Shirt is a classic button down in our ultra-lightweight Aire fabric. When the heat and humidity are rising, our incredible Aire fabric will keep you cool, dry and...
Women's St. Tropez Swing Tank Top Tulip Pink
Tulip Pink
$69.00 USD
Refresh your closet with the flirty relaxed fit and silk-like feel of our flowy tank top. Terrific for base layering or designed to make a solo statement with a faux...
Women's Petra Wide Leg Pant Tulip Pink
Tulip Pink
$99.00 USD
Step into the most wonderfully comfortable and luxurious silky sun pants you'll ever find. Our lightweight Petra Wide Leg Pants sits just below the waist with floor-grazing hems to create...