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New Arrivals
Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.
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Women's Ananda Legging Terracotta Rose
Terracotta Rose
$79.00 USD
Introducing the NEW UPF50+ Ananda Legging, crafted from our cutting-edge UPF50+ Active FormFlex compression fabric blend of Nylon and Elastane. Engineered for both sun protection and optimal performance, these leggings...
MaxShield Headband Dusty Mauve
Dusty Mauve
$16.00 USD
Elevate your sun protection game with our versatile Maxshield Headband. Designed for maximum comfort and functionality, this headband is the perfect companion for your facemask, providing an extra layer of...
Women's Hallandale Long Sleeve Henley Grey Heather
Grey Heather
$55.00 USD
A timeless staple, the Hallandale Long-Sleeve Henley offers UPF 50+ sun protection in a relaxed, everyday fit. With a crew neck and button closure, discrete thumbholes, and cuff details, this...
Women's Hallandale Long Sleeve Henley White
White
$55.00 USD
A timeless staple, the Hallandale Long-Sleeve Henley offers UPF 50+ sun protection in a relaxed, everyday fit. With a crew neck and button closure, discrete thumbholes, and cuff details, this...
Women's Tampa Twist Tank Black
Black
$49.00 USD
The Tampa Twist Tank is a fun, fashion-forward update to the classic sleeveless top. Featuring a unique twisted neck detail, this relaxed-fit tank is made from sun-protective ZnO fabric, ensuring...
Women's Lawai Ruche Swim Shirt Lavendula Sea Fan
Lavendula Sea Fan
$89.00 USD
Two looks in one: cinch up the sides for wading, or wear the Lawai Ruche Swim Shirt long as a tunic. An improved visible quarter-zip neckline and straight edging on...
Women's Lawai Ruche Swim Shirt Tulip Pink
Tulip Pink
$89.00 USD
Two looks in one: cinch up the sides for wading, or wear the Lawai Ruche Swim Shirt long as a tunic. An improved visible quarter-zip neckline and straight edging on...
Women's Hightide Long Sleeve Swim Shirt Skyride
Skyride
$65.00 USD
Sporty, with a feminine touch. Our Hightide Long-Sleeve Swim Shirt keeps you covered for long days on or near the water. Chlorine and saltwater resistant fabric is great for water...
Women's Sandbar Swim Skort Skyride
Skyride
$69.00 USD
Dive in! This truly pretty Sandbar Swim Skort will keep you covered and looking great during swimming, working out and more. Designed-for-motion swim skirt with attached swim shorts features our...
Women's Hightide Short Sleeve Swim Shirt Lavendula Sea Fan
Lavendula Sea Fan
$59.00 USD
Sporty, with a feminine touch. Our Hightide Short-Sleeve Swim Shirt keeps you covered for long days on or near the water. Chlorine and saltwater resistant fabric is great for water...
Women's Hightide Long Sleeve Swim Shirt Lavendula Sea Fan
Lavendula Sea Fan
$69.00 USD
Sporty, with a feminine touch. Our Hightide Long-Sleeve Swim Shirt keeps you covered for long days on or near the water. Chlorine and saltwater resistant fabric is great for water...
Women's Sandbar Swim Skort Lavendula
Lavendula
$69.00 USD
Dive in! This truly pretty Sandbar Swim Skort will keep you covered and looking great during swimming, working out and more. Designed-for-motion swim skirt with attached swim shorts features our...
Women's Ocean Sculpt High Rise Swim Legging Lavendula
Lavendula
$65.00 USD
Introducing the NEW UPF 50+ Ocean Sculpt High Rise Swim Legging, crafted from our state-of-the-art Aqua Helios™ fabric. This fabric offers medium compression for enhanced support and shape retention, combined...
Men's Hightide Short Sleeve Swim Shirt Skyride
Skyride
$65.00 USD
Take on the salt, water, chlorine, and more with our Hightide Short Sleeve Swim Shirt. This men's swim shirt is designed to stay in place with a loop inside the...
Men's Nocona Zip Rash Guard Slate
Slate
$79.00 USD
Surf the waves, play outdoors with the kids or just stay in the water longer with total sun protection and full mobility in our zip up rash guard. Our Aqua...
Teton Light Weight Hiking Hat Stone
Stone
$49.00 USD
Your perfect adventure companion! The Teton Lightweight Hiking Hat is designed with functionality and comfort in mind. Featuring innovative magnetic snap closures, this hat is completely foldable and packable, making...
Teton Light Weight Hiking Hat Deep Olive
Deep Olive
$49.00 USD
Your perfect adventure companion! The Teton Lightweight Hiking Hat is designed with functionality and comfort in mind. Featuring innovative magnetic snap closures, this hat is completely foldable and packable, making...
MaxShield Headband Black
Black
$16.00 USD
Elevate your sun protection game with our versatile Maxshield Headband. Designed for maximum comfort and functionality, this headband is the perfect companion for your facemask, providing an extra layer of...
MaxShield Headband White
White
$16.00 USD
Elevate your sun protection game with our versatile Maxshield Headband. Designed for maximum comfort and functionality, this headband is the perfect companion for your facemask, providing an extra layer of...
Women's Castaneda Shirt Dress White/Black Perfect Peony
White/Black Perfect Peony
$99.00 USD
Introducing the NEW UPF50+ Castaneda Shirt Dress – the perfect combination of comfort, style, and sun protection. With its classic shirt dress silhouette, this dress features a relaxed swing shape...