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New Arrivals
Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.
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Women's Larix Shoulder Wrap UV Sleeves White
White
$29.00 USD
Stay cool and sun protected with our NEW UPF50+ Larix Women's Shoulder Wrap UV Sleeves, specially designed for active individuals who find other arm sleeves uncomfortable. Made from our cutting-edge...
Women's Ocean Sculpt High Rise Bottoms Skyride Perfect Peony
Skyride Perfect Peony
$49.00 USD
Introducing the NEW UPF50+ Ocean Sculpt High Rise Swim Bottoms, meticulously crafted for ultimate sun protection and style. Made from our premium Aqua Helios™ fabric, these swim bottoms offer medium...
Womens North Bay Village Knot Cover-Up White/Black Perfect Peony
White/Black Perfect Peony
$89.00 USD
Meet our NEW Women's North Bay Village Knot Cover Up Skirt. Created with our Aqua Vesta fabric, it's quick-drying, breathable, and lightweight. This ankle-length skirt comes with a twist knot...
Womens's Palm Plaza Knee Swimsuit Skyride Perfect Peony
Skyride Perfect Peony
$139.00 USD
Meet our NEW Palm Plaza Knee Swimsuit—your UPF50+ sun-safe swim essential! This one-piece bodysuit is a breeze to put on with its front zipper. Designed to complement your curves with...
Women's Ocean Drive Cover-Up Lavendula
Lavendula
$89.00 USD
Introducing the epitome of coastal chic, the Ocean Drive Cover Up. Elevate your beachside sun safe look with this knee-length beach cover-up crafted from our signature UPF50+ Aire fabric. Designed...
Women's Heyday Side Split Shirt Lavendula Sea Fan
Lavendula Sea Fan
$59.00 USD
Turn heads with this relaxed fit sun protective top designed for travel or everyday wear. This Heyday Side Split Shirt is comfortable and sporty right down to the scoop neckline....
Women's Vrae Everyday Fashion Wrap Lavendula Sea Fan
Lavendula Sea Fan
$85.00 USD
Make way for the Vrae! This versatile, sustainable wrap is made from our plant-based Moduri™ UPF 50+ fabric that flows like a dream. Subtle side buttons put you in control...
Women's Catalina Beach Cover-Up Dress Skyride/White Stripe
Skyride/White Stripe
$85.00 USD
Everything about our lightweight Catalina Beach Cover-Up Dress is relaxed and casual. Loose front pockets, a deep V-neck, a hood with a drawcord all combine to say: let’s go to...
Women's Cabana Hoodie Skyride/White Stripe
Skyride/White Stripe
$89.00 USD
Our softest beach cover-up designed to flatter your figure. With the two-way zipper, you can let it hang comfortably loose at either the neck or legs. With a lightweight flowing...
Women's Kodia Fishing Shirt Skyride
Skyride
$99.00 USD
We packed our first highly technical sun shirt for women with perfectly placed pockets, convertible coverage options and quick dry breathability, so you can fish hassle free. Elegant style lines...
Women's Waikal Swim Hoodie Skyride
Skyride
$89.00 USD
Cute, comfortable and sun protective - our Waikal Swim Hoodie has it all! This lightweight layer features our quick-dry Vesta fabric, thumbholes and a trendy cropped hem with drawcord for...
Nassau Shantung Straw Frayed Sun Hat Dark Brown
Dark Brown
$79.00 USD
The Nassau Shantung Fedora – Timeless Elegance with a Raw Edge Sophisticated yet effortlessly cool, the Nassau Shantung Fedora is designed for those who appreciate refined style with a laid-back...
Women's Waikal Swim Hoodie White/Black Perfect Peony
White/Black Perfect Peony
$89.00 USD
Cute, comfortable and sun protective - our Waikal Swim Hoodie has it all! This lightweight layer features our quick-dry Vesta fabric, thumbholes and a trendy cropped hem with drawcord for...
Women's Seacoast Swim Cover-Up Dress White/Black Perfect Peony
White/Black Perfect Peony
$129.00 USD
Our Seacoast Swimsuit Cover-Up Dress is both elegant and comfortable! Made from our Aqua Vesta™ fabric that is super soft on your skin and dries in an instant, this hooded...
Women's Petra Wide Leg Pants White/Black Perfect Peony
White/Black Perfect Peony
$99.00 USD
Step into the most wonderfully comfortable and luxurious silky sun pants you'll ever find. Our lightweight Petra Wide Leg Pants sits just below the waist with floor-grazing hems to create...
Women's Siesta Key Kijama White/Black Perfect Peony
White/Black Perfect Peony
$99.00 USD
The Siesta Key Kijama exudes elegance as a versatile layering piece, meticulously crafted from our silky-soft, feather-light UPF 50+ Aire Fabric for all-day and night comfort. With its relaxed, flowing...
Women's Vented Paros Fishing Hoodie Blue Water Print
Blue Water Print
$89.00 USD
Designed in partnership with USCG captains and inspired by women who love the water, the Vented Paros Sailing Hoodie offers comfort, coverage, and confidence all in one stylish package. From...
Women's Vented Paros Fishing Tee Blue Water Print
Blue Water Print
$79.00 USD
Designed in partnership with USCG captains and inspired by women who love the water, the Vented Paros Sailing Tee offers comfort, coverage, and confidence in one stylish package. From peaceful...
Women's Vented Paros Fishing Hoodie White
White
$89.00 USD
Designed in partnership with USCG captains and inspired by women who love the water, the Vented Paros Sailing Hoodie offers comfort, coverage, and confidence all in one stylish package. From...
Women's Vented Paros Fishing Tee White
White
$79.00 USD
Designed in partnership with USCG captains and inspired by women who love the water, the Vented Paros Sailing Tee offers comfort, coverage, and confidence in one stylish package. From peaceful...