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New Arrivals
Discover the latest additions to our NEW ARRIVALS page, featuring a curated selection of new styles and classic best-selling silhouettes for men, women, kids, and babies. Explore our range of sun protective clothing, including UPF 50+ rated garments designed to block 98% of UVA/UVB rays. From casual everyday wear to swimwear for the whole family, and from men's and women's active sportswear for outdoor activities to sun shirts for men and women, our collection offers UV clothing for every need. Experience ultimate sun protection with our UPF clothing range, ensuring you stay safe under the sun while enjoying your favorite activities.
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Women's South Cove V-Neck Ruffle Dress White/Black Perfect Peony
White/Black Perfect Peony
$89.00 USD
Introducing the NEW UPF 50+ South Cove V-Neck Ruffle Dress, expertly crafted from our exclusive Aire™ fabric, the only luxury UPF 50+ fabric available. This feather-light material feels as luxurious...
Baby Batibou Sun Blanket Lavendula
Lavendula
$35.00 USD
Harmful UV Rays don't stand a chance against our ultra soft Sun Protective Blanket, that works like a sun shield. With dependable UPF 50+, it protects baby's delicate skin that...
Baby Batibou Sun Blanket Skyride
Skyride
$35.00 USD
Harmful UV Rays don't stand a chance against our ultra soft Sun Protective Blanket, that works like a sun shield. With dependable UPF 50+, it protects baby's delicate skin that...
Men's Coppitt Long Sleeve Weekend Polo Light Blue
Light Blue
$69.00 USD
Made from our most comfortable and ultra soft lightweight fabric, this Coppitt Long Sleeve Weekend Polo is the perfect sun protection clothing choice for casual days. Available in sleek stripes...
Women's Pellaro Travel Pants Blue Dusk
Blue Dusk
$99.00 USD
From day trip to weekend getaway, these quick-dry pants are the perfect UPF 50+ bottoms for adventure. Made from our ultra-soft, cotton-like Lite™ UPF 50+ fabric that’s incredibly light and...
Women's Pellaro Travel Pants Pale Khaki
Pale Khaki
$99.00 USD
From day trip to weekend getaway, these quick-dry pants are the perfect UPF 50+ bottoms for adventure. Made from our ultra-soft, cotton-like Lite™ UPF 50+ fabric that’s incredibly light and...
Women's Santorini Tunic Shirt Skyride Perfect Peony
Skyride Perfect Peony
$89.00 USD
From sunrise to sunset, let the classic look of our button-down Santorini Tunic Shirt take you from the most secluded beach to a summer garden party with stylish ease. The...
Women's St. Tropez Swing Tank Top Skyride
Skyride
$69.00 USD
Refresh your closet with the flirty relaxed fit and silk-like feel of our flowy tank top. Terrific for base layering or designed to make a solo statement with a faux...
Women's Perissa Pants Skyride
Skyride
$75.00 USD
The Perissa Pants are made from our feather-weight Aire fabric, so they're silky soft and breathable with a built-in stretch and beautiful drape. These slightly cropped pants feature a tapered...
Women's Santorini Tunic Shirt Pale Khaki
Pale Khaki
$89.00 USD
From sunrise to sunset, let the classic look of our button-down Santorini Tunic Shirt take you from the most secluded beach to a summer garden party with stylish ease. The...
Women's St. Tropez Swing Tank Top White/Black Perfect Peony
White/Black Perfect Peony
$69.00 USD
Refresh your closet with the flirty relaxed fit and silk-like feel of our flowy tank top. Terrific for base layering or designed to make a solo statement with a faux...
Women's Iztapa Beach Shirt Malibu Blue Shell We
Malibu Blue Shell We
$89.00 USD
A beach bum's best friend, designed to keep you covered and comfortable: hidden side pockets, mesh air vents, and a generous hood. Our Iztapa Beach Shirt is cut from our...
Women's LumaLeo Long Sleeve T-Shirt Bluejay
Bluejay
$49.00 USD
Wearing sun protection is natural with our LumaLeo Long Sleeve T-Shirt made from our exclusive, lightweight ZnO fabric. Its the perfect athleisure top, for hanging out at home, running errands...
Women's Marietas Sun Wrap Bluejay
Bluejay
$89.00 USD
Heading to the gallery at the golf club? An outdoor wedding? You never know when you might need a little shade for your arms and shoulders. Our versatile Marietas Sun...
Women's Oceanside Tank Dress Future Dusk Iris Dusk
Future Dusk Iris Dusk
$99.00 USD
Why have a sleeveless sun-protective dress you ask? Well, our Oceanside Tank Dress was designed to give you coverage options for those times when you’re in and out of the...
Women's LumaLeo Zip-Up Hoodie Lavendula
Lavendula
$99.00 USD
Wearing sun protection is natural with our Women'sLumaLeo Zip-Up Hoodie made from our lightweight cotton ZnO fabric. It's the perfect athleisure hoodie for walking the dog or cheering on your...
Women's Heyday Side Split Shirt Skyride/White Stripe
Skyride/White Stripe
$59.00 USD
Turn heads with this relaxed fit sun protective top designed for travel or everyday wear. This Heyday Side Split Shirt is comfortable and sporty right down to the scoop neckline....
Women's Perissa Pants Future Dusk Icat Watercolor
Future Dusk Icat Watercolor
$75.00 USD
The Perissa Pants are made from our feather-weight Aire fabric, so they're silky soft and breathable with a built-in stretch and beautiful drape. These slightly cropped pants feature a tapered...
Women's Koesta Cover-Up White Iris Dusk
White Iris Dusk
$69.00 USD
From a vacation getaway to a weekend with the girls, this Women'scover up looks just as elegant over a swimsuit as it does with leggings. Our UPF 50+ beach cover...
Women's Mendocino Travel Skort Blue Dusk
Blue Dusk
$79.00 USD
If you’re looking for a comfortable and flattering travel piece to take you from an all-day site seeing adventure straight to the plane, our travel skort is a must have....